How Jefe Turned Lustt Models Into the Most Booked Agency in Rap
UNDRGRND Magazine | by Michael Pofsky & Andrew Mason | Jan 10st, 2024
We are excited to introduce you to Lustt Models, the hottest modeling agency located all around the country. The agency, stationed in major US cities like Los Angeles, Miami, New York, and Atlanta, was founded by Atlanta-native, Jefe, and has casted over 50,000 music videos to date.
Jefe tells UNDRGRND Magazine that it was back in Georgia where he first had the idea of running an agency that connects brands and rappers with beautiful actresses and dancers. According to Jefe, his friends encouraged the move after noticing Jefe’s natural talent for surrounding himself around women. After successfully casting 20 models for his friends’ music video, Jefe came up with the name “Lustt Models.”
Soon into business, Jefe randomly met Lil Baby in an elevator, where he filled the multi-platinum and diamond artist in on details of his new company. Two days later, Jefe got a call and a booking for an upcoming Lil Baby video shoot. After the Lil Baby love, Lustt Models “blew up,” Jefe confirms.
Jefe and his girls were next booked for shoots with artists like Future, Young Thug, and MoneyBagg Yo. Jefe then opened a Miami branch, and after living there for sometime, met a group of girls from Los Angeles who were interested in putting in work. They both put the @LusttModels_ in their Instagram bio, a move Jefe claims sparked over 100 LA-based models to follow him overnight.
After identifying the undeniable buzz Lustt Models would stir in the City of Angels, Jefe packed his bags for the West Coast, and began his takeover. Follow Jefe on Instagram at @jefemakingmoves, and check out Lustt Models at @lusttmodels_. Models can be booked for videos and shoots through lusttmodels.net.
