Gotdamnitdupri on Producing Tyga's "Bouncing on My D", Working on "Hot Shot" w DJ Drama & G Perico (w/ Pofsky)
UNDRGRND Magazine | Dec 5th, 2023
Pofsky of UNDRGRND Magazine is joined by accoladed Los Angeles based producer, Gotdamnitdupri! Dupri has been a top tier record-maker from LA for over the past decade. His first "big break" came from his production on Tyga's 2011 hit "Bouncing on My D***". Since, Dupri has earned himself a Grammy nod and has produced bangers for the likes of Rich Homie Quan, Lil Wayne, Swae Lee, Snoop Dogg, Latto, and more.
ROLLING LOUD ANNOUNCES INGLEWOOD MARCH 2024 LINEUP: LA SPOTLIGHT, DATES, TICKETS, AND MORE!
UNDRGRND Magazine | Nov 28th, 2023
UNDRGRND Magazine official ComplexCon 2023 Recap.
Long Beach, California. November 2023.
ROLLING LOUD ANNOUNCES INGLEWOOD MARCH 2024 LINEUP: LA SPOTLIGHT, DATES, TICKETS, AND MORE!
UNDRGRND Magazine | Nov 22nd, 2023
We are only 4 months out from Rolling Loud California 2024 in Inglewood, which means UNDRGRND Magazine’s official #RoadToRollingLoud has begun! From March 17th-19th, Matt Zingler, Tariq Cherif, and the entire #RollingLoud team bring yet another stacked lineup to the Hollywood Park Grounds in the greater So-Fi Stadium area.
GET TO KNOW: "SLIM9INE5IVE" OF LOS ANGELES (ISSUE 9: "FOURTH QUARTER")
UNDRGRND Magazine | Nov 16th, 2023
GET TO KNOW: @slim9ine5ive (pronounced "Slim Nine Five") reminds me a lot of UNDRGRND co-owner, @pofsky3. An industry-head, someone tapped in who I'm confident that no matter what, will make a solid living in the music game one way or another. Just dogs out here.
GET TO KNOW: BRODIE OF BOSTON (ISSUE 9: "FOURTH QUARTER")
UNDRGRND Magazine | Nov 14th, 2023
GET TO KNOW: @thatsbrodie (born "Brodie Curtis") is a singer/rapper reppin' Boston, our first ever cover artist from #Massachusetts! The Wilmington native has been making music for just about a decade now—his most recent single, "Credit Boom," hit streaming services in late October 2023.
GET TO KNOW: "YUNG SELA" OF OXNARD (ISSUE 9: "FOURTH QUARTER")
UNDRGRND Magazine | Nov 10th, 2023
Attendees of our Issue 8: “NEXTGEN” Release Event in Ox this past August got an early look at Yung Sela — the Gemini rocked the mic during an opening slot performance at @mrsolsonscoffeehut Sela’s been dropping music consistently since his early high school days at Adolfo Camarillo High School. The boy’s dropped eight singles so far in 2023, and recently filmed music video for “805 PHONK” (August 2023 single) with Texas-to-Santa Barbara videographer @filmbybris @c.t_film.
GET TO KNOW: "ATM" aka "PREZZY" OF CANOGA PARK (ISSUE 9: FOURTH QUARTER")
UNDRGRND Magazine | Nov 7th, 2023
GET TO KNOW: @atmdoesnotexist “ATM” (also known as "Prezzy") is a high-energy youngblood straight outta The 818. The region separating the urban Los Angeles area and Ventura County is slept on music-wise, but is home to some key players in the modern day LA scene— @cypressmoreno, for example. UNDRGRND Magazine Issue 7 featured two other up-and-coming Valley natives—shoutout @ruggo818 & @_decifer.
GET TO KNOW: "MYLAN.THEPARIES" OF SACRAMENTO (ISSUE 9: FOURTH QUARTER")
UNDRGRND Magazine | Oct 31th, 2023
Mylan.TheParies stands out to UNDRGRND for his versatility as an entertainer. Not only is he proving himself as a solid recording artist, but Mylan also doubles as a talented actor, model, vlogger, and podcaster. Up until 2023, Mylan co-hosted the comedy/lifestyle/culture "The Toilet Paper" podcast. While Mylan has focused his efforts more recently towards his music career, over 40 episodes of The Toilet Paper Podcast are currently up on YouTube (10/10 would recommend).
Jefe of Lustt Models Explains How He Grew The MOST BOOKED Model Agency in the Country
UNDRGRND Magazine | Oct 29th, 2023
Today Pofsky takes a trip to Jefe's Lustt Models Penthouse Suite for a discussion on the current state of the modeling game. With over 50,000 casted music videos, Lustt Models is one of the most heavily used agencies in the hip-hop world. Originally from Atlanta, Jefe now runs business out of Los Angeles.
GET TO KNOW: "YUNG CURRY" OF SAN DIEGO (ISSUE 9: FOURTH QUARTER")
UNDRGRND Magazine | Oct 28th, 2023
GET TO KNOW: YUNG CURRY: a proud representative of beautiful San Diego, the #Sagittarius was originally born in Mumbai, India before moving to the US. Yung Curry stands out to the UNDRGRND team for his consistency with dropping — the rapper has released six singles so far in 2023, topped off by “DANGEROUS & DISCIPLINED”, a 4-track EP put out in August 2023.
Storm DeBarge talks Family Function Updates, Super Bowl LA Halftime Show, Dancing with Endometriosis
UNDRGRND Magazine | Oct 25th, 2023
Today we welcome world-renowned dancer, Storm DeBarge to the UNDRGRND Studio! Over the past decade, the LA-native has built her reputation within her community as well as in the cut-throat dance industry. In 2022, Storm added another massive achievement to her resume—helping choreograph (and dance) for key sections of the beloved Super Bowl LVI Halftime Show in LA, featuring 50 Cent, Eminem, Snoop Dogg, Kendrick Lamar, Dr. Dre, and more.
GET TO KNOW: "LIT LITOS" OF THOUSAND OAKS (ISSUE 9: FOURTH QUARTER)
UNDRGRND Magazine | Oct 24th, 2023
GET TO KNOW: Lit Litos (full name Carlos Morales) is our proud Thousand Oaks, CA representative in Issue 9: “Fourth Quarter”. A Westlake High grad, Litos split time as a kid between the 805 and #GuatemalaCity, Guatemala.
GET TO KNOW: "HEIR THE PROPHECY" OF WEST LA (ISSUE 9: FOURTH QUARTER)
UNDRGRND Magazine | Oct 19th, 2023
"Heir the Prophecy" (@prophecy_the_maniac) was one of the first artists we locked into our new Issue 9: "FOURTH QUARTER." The 90s baby represents the modern underground LA scene as well as anyone on our cover. Prophecy got into music towards the end of his time at Crenshaw High (also the HS of rap stars like #IceT & #schoolboyq).
GET TO KNOW: "HXVIK" OF LYNWOOD (ISSUE 9: FOURTH QUARTER)
UNDRGRND Magazine | Oct 17th, 2023
"Hxvik" (pronounced "havok") is a 20 year old artist reppin' Lynwood, California. The #Cancer began making music around 10/11 years old, most recently releasing his Sept. 2023 single "Get Yo Bandz Up". Hxvik took his first stab on the #UNDRGRNDMagazine Stage on August 24th, 2023 at our Tru Carr x TeeFLIii show at Los Globos in #LosAngeles.
ANNOUNCING ISSUE 9: "FOURTH QUARTER"
UNDRGRND Magazine | Oct 15th, 2023
MEET THE ISSUE 9: “FOURTH QUARTER” CREW IN LESS THAN 60 SECONDS!
Trouble Kidd teaches Andrew Spanish, Talks Oxnard Lifestyle, Working with OhGeesy, Upcoming Show in Mexico?!
UNDRGRND Magazine | Oct 7th, 2023
UNDRGRND Magazine welcomes Trouble Kidd to the Downtown LA compound! The Oxnard, California rapper has been making big moves in the music game since the late 2010s. He gained popularity primarily on YouTube, where his music videos (often made by Authentic Henry) have amassed well over a combined one million+ views. A proud member of 805 hip-hop collective, 52Mobb, Trouble Kidd stands out for his loyalty, his high-energy youth, and his dope bilingual bars.
Hit-Boy, Big Hit & C3 on Building Family Success, Surf Club Label Updates, Meeting Kobe Bryant + more inside Chalice Studio in LA
UNDRGRND Magazine | Sept 30th, 2023
ALL-NEW Interview as #UNDRGRND's Pofsky sits down with #HitBoy, #BigHit, and #C3 inside the legendary #ChaliceRecordingStudio. Filmed in Sept. 2023.
RUCCI & SAI BABY MAGAZINE PHOTOSHOOT BTS!
UNDRGRND Magazine | Sept 24th, 2023
A look behind the scenes at the UNDRGRND Magazine Issue 9 Exclusive Cover photoshoot with Inglewood's Rucci & Sai Baby! Filmed by Noah Cudal at the UNDRGRND Production Studios in Downtown Los Angeles.
Rucci Brings New Artist Sai Baby, Talks Ruining Fan's Home with Shoreline Mafia, "Rap Game's a Woman's Game"
UNDRGRND Magazine | Sept 17th, 2023
Rucci & Sai Baby roll through the UNDRGRND Studio in Downtown Los Angeles, and chop it up with Pofsky about career strategy with Sai Baby, untold Rucci tour stories, what's hot in LA right now, and MORE.
TRUF & Pofsky Discuss "When The Last Time" (ft. #SugaFree) LIVE From The Red Carpet!
UNDRGRND Magazine | Sept 8th, 2023
UNDRGRND Magazine's Pofsky hits the red carpet to celebrate the release of Carson rapper TRUF's August 2023 single "When The Last Time" (ft. Suga Free).
ISSUE 8 "THE NEXT GEN" OXNARD RELEASE SHOW (Aux Dior, Hana Tabbara, Wack05 & more!)
UNDRGRND Magazine | Aug 25th, 2023
Event Recap from our August 25th, 2023 Issue 8 Release Show in Oxnard, California.
"TruFLii" RELEASE EVENT RECAP (shot x Noah Cudal)
UNDRGRND Magazine | Aug 24th, 2023
Event Recap from the August 24th, 2023 "TruFLii" Release Event at Los Globos. Performers included TruCarr & TeeFLii (celebrating the drop of their Summer 2023 collab album titled "TruFLii"), ASM Bopster, Pofsky, Radio Base, and more!
"The Cool & Confident World of Gina Views" (excerpt from Issue 8: "The Next Gen") by Andrew Mason
UNDRGRND Magazine | Sept 10th, 2023
Between 2014-2020, Gina rapidly added to her media resume (“those years were my proof of concept”). She created her own YouTube series, Hoefessions, and established herself as the go-to curator for lit LA rap cyphers.
"DJ Carisma" (excerpt from Issue 8: "The Next Gen") by Miss Dixon & Andrew Mason
UNDRGRND Magazine | Sept 10th, 2023
“I love seeing someone’s life change,” Carisma says. “Being able to help an artist really break, that’s what I’m most passionate about. Seeing them take off is the best thing ever.”
"Low The Great: Platinum Record Maker" (excerpt from Issue 8: "The Next Gen") by Michael Pofsky
UNDRGRND Magazine | Sept 10th, 2023
Los Angeles hitmaker, “LowTheGreat” has reached heights most haven’t as a producer on the West Coast. Songs like “Walkin’ In” by BlueBucksClan and “Hello” by 1TakeJay are just two of the dozens of notable LA records he’s had his hands on.
"TruCarr" (excerpt from Issue 8: "The Next Gen") by Michael Pofsky
UNDRGRND Magazine | Sept 10th, 2023
Four years after "Outside," the Watts rapper uses motivation from a personal tragedy to push his career forward.
NEWJEANS, KENDRICK, KEN CARSON, KEY GLOCK, BILLIE EILISH (Lollapalooza Chicago 2023)
UNDRGRND Magazine | Sept 10th, 2023
Some "crowd view" phone footage from Lollapalooza Chicago 2023 (Days 1 & 2 only). Videos taken by UNDRGRND Magazine's Jeffrey Kotake on a Pixel 6 Pro.
UNDRGRND Magazine | Sept 10th, 2023
Ken Carson was part of that killer first Opium "draft class". The now 23-year-old Atlanta rapper signed to Playboi Carti's label alongside Destroy Lonely back in 2019, and the two have opened the new-age grunge trap scene to an exciting but unexpected potential ceiling.
POV: YOU'RE IN A KEN CARSON MOSHPIT (Lollapalooza Chicago 2023)
UNDRGRND Magazine | June 25th, 2023
Los Angeles' rap artists AzChike & Rucci came and shut down Ventura together for the first time ever! Newbury Park's Motionless Creations documented the night and threw together this absolute heater of a recap for us. From June 9th, 2023 in Downtown Ventura (The Six).
AZCHIKE & RUCCI FIRST TIME TOGETHER IN VENTURA! (4K RECAP by MOTIONLESS CREATIONS)
Gina Views on No Jumper Takeaways, Brown Sugar Diaries, Walmart Horror Stories, Who's Hot in LA?
UNDRGRND Magazine | June 20th, 2023
Los Angeles-based media personality Gina Views stops by the UNDRGRND Production Studio for the first time! Gina gained notoriety in SoCal in the late 2010's as the go-to host of the hottest LA rap cyphers. Aside from music media, Gina has curated a fanbase from her popular YouTube series 'Hoefessions' (now officially titled 'Brown Sugar Diaries'). Andrew from UNDRGRND sits down with Gina to talk about her two-year stint working as an on-camera talent & social media manager at No Jumper, switching the name of her YouTube series, and who's on her LA rap radar heading into Summer 2023.
DJ Carisma on recording with #ChrisBrown, Coming up with #NipseyHussle & #YG, 10+ Years at Power106
UNDRGRND Magazine | June 6th, 2023
DJ Carisma has been a foundational member of the Los Angeles media world for close to 20 years. The Santa Ana, Calif. native is currently a “fan-favorite” radio/broadcast personality at @power_106 & @siriusxm. She’s a true Swiss Army knife in the scene—dominating the airwaves every Saturday with #Power106, interviewing huge artists, and still finding time to DJ & turn up clubs all across Southern California.
LowTheGreat talks 1st Breakout Song w/ Ralfy, Summer '23 Release Plans, MoneySign Suede, DJing
UNDRGRND Magazine | May 25th, 2023
Low is undeniably one of the top producers and tastemakers from the land. His streak of hits throughout the years in LA rap have been nothing short of iconic for our generation. Working with the likes of Ohgeezy, BlueBucksClan, Azjah, AzChike, 1TakeJay, Rucci, Kalan.FrFr & the list goes on. Low recently signed @isthattrey__ and they have had major success immediately - especially on one of the latest “Gangsta Grillz” tapes with Dj Drama and G Perico titled, “Hot Shot”.
Tru Carr talks 'Tru Forever' Series, Building Businesses, Watts Upbringing + MORE (with Noah Soria)
UNDRGRND Magazine | May 16th, 2023
Tru Carr has a unique sound that most other LA rap stars simply can’t match. With a label deal and an impressive catalog dating back 5+ years, the Watts-native has established himself as one of LA’s most consistent acts. A humble yet confident personality, Tru Carr is ready to take his career to the next level.
UNDRGRND Magazine | April 24th, 2023
Andrew from UNDRGRND sits down with Baltimore, Maryland's Kilo Tae (@_kilotae) for the very first time. The "No Games No Gimmicks" rapper played college football in Ohio, and moved in with his cousin in Santa Barbara in December 2020 to seek more music opportunities. Filmed inside the UNDRGRND Studios in Downtown Los Angeles in April 2023.
Issue 7: "Scenes Collide II" OUT NOW (release weekend recap by @hayden.sellers)
UNDRGRND Magazine | April 1st, 2023
Hard & digital copies of Issue 7: "Scenes Collide Part 2" available now! Read Issue 7 for free (PDF) or buy a physical copy at undrgrndmag.com TODAY.
Cozz: LA's Lone Dreamer...
UNDRGRND Magazine | March 30th, 2023
In an era of traffic rap and ratchet music, Dreamville's Cozz represents Los Angeles in a different way, while still maintaining his hometown roots.
UNDRGRND Magazine | March 30th, 2023
OHNO is a Latino rapper who has paved his own way, from the barrios of Los Angeles Crenshaw District, to being the first Mexican artist to sign with mega-label Def Jam Recordings.
Not only is he deserving of one of our UNDRGRND Magazine Issue 7 Exclusive Covers, but his work ethic has granted him access to rooms many can't get into.
Con fuerza y a decade of releasing music, OHNO established a reputation within his Latin American community as someone trustworthy to represent the culture. Today, the pathway for Latin rap continues to open up, and artists like OHNO find themselves pioneering the way for future Latino musicians. His December 2022 EP, Birthday Present, only further proved his ability to master his bilingual sound at the mainstream level.
UNDRGRND got to sit down with the 26-year-old to talk to the man behind the bangers.
Q&A with Def Jam's OHNO
Sitting On Stacy & Strange Case (a quick word from Andrew)
UNDRGRND Magazine | March 30th, 2023
The 805's Hottest Two Bands Share An Unusual Clash of Friendship & Rivalry
Garren: LA's 3x Grammy Nominated "Golden Voice"
UNDRGRND Magazine | March 30th, 2023
Introducing the three-time Grammy nominated singer, songwriter, producer, engineer and father, Garren. Hailing from Compton, California, he graces his Issue 7 Exclusive Cover with his daughter, Knovi.
Azjah: NEARLY FIVE YEARS AFTER "TIME FOR IT," AZJAH STARTS A NEW JOURNEY AS AN INDEPENDENT ARTIST
UNDRGRND Magazine | March 30th, 2023
Amongst those cementing their voice in
the new generation of LA, we find Azjah, a.k.a
"The Princess of Compton." After her Oct.
2018 single, "Time For It" (off her debut project,
Princess Diaries), Azjah saw considerable
attention and a warm embrace from a city that
isn't always so quick to show love. Azjahs
tailored auto-tuned hooks & melodies were
validated further one year later, when Los
Angeles' Kalan.FrFr & Baltimore's Shordie
Shordie hopped on the remix, with a music
video sitting at 7.4M views as of March 2023.
UNDRGRND Magazine | March 30th, 2023
Born into a half-Sikh, half-Muslim family, Tha Real Brown Boy has been comfortable with conflict from the moment he took his first breath. The 19-year-old is from Los Angeles, and the son of immigrant parents who both moved to Southern California from India.
Tha Real Brown Boy
UNDRGRND Magazine | March 30th, 2023
Kilo Tae is a melodic rap artist hailing from Baltimore, Maryland. He was involved in the underground hip-hop scene back in his hometown, performing at shows and hitting recording sessions regularly. But at the end of 2020 — the day after Christmas — Kilo made a big move west.
Kilo Tae: The Baltimore rapper finds new home in The 805
UNDRGRND Magazine | March 30th, 2023
Kavel is a new resident of Anaheim, California, bringing with him a Michigan flare to Southern California’s underground hip-hop scene. The rapper & singer is from the west side of Detroit, where he lived until moving to East Lansing to attend Michigan State University.
Kavel: From the D to the A (article excerpt from UNDRGRND Issue 7)
UNDRGRND Magazine | March 30th, 2023
Named after the prominent and “family friendly” Zuma Beach in Malibu, Calif., Zuma is as Los Angeles as they come. In 2012, Zuma left SoCal to study art in Plano, Texas — he would later drop out of school to pursue an independent music career. In the decade that came, Zuma spent time in San Diego, Las Vegas, and Los Angeles. He tells UNDRGRND he hit rock bottom in 2018, dating a convict and living out of his car.
Zuma Quintero (article excerpt from UNDRGRND Issue 7)
WE SPENT THE DAY WITH COZZ! #DREAMVILLE #HIPHOP #UNDRGRNDMAGAZINE #KIOSKBOYS
UNDRGRND Magazine | February 19th, 2023
Enjoy some BTS footage of our Issue 7 Media Day with Los Angeles-based rapper Cozz! The day went smoothly, and started with Andrew, Pofsky & Cozz driving to our photoshoot/interview site together. We took some fire content, and LA-based streetwear duo Ken & Bailey (of the Kiosk Boys) came through and blessed Cozz & the UNDRGRND Staff with some unreleased merch. Shoutout to Brian Ticas (photos) & Gavin Banksy (videos) for capturing some epic content for us.
Fl!p talks Bakersfield Rap Scene, Best Filipino Food, Joe Maynor, "Family Over Everything"
UNDRGRND Magazine | February 16th, 2023
For today's interview, UNDRGRND tags up with Fl!p, a 29-year-old rapper reppin' Bakersfield, Calif. The Aries was born in the Philippines, and relocated to "The Field" while in elementary school. Fl!p holds the title of being the first from the 661 to land a cover spot in UNDRGRND Magazine. The Kern County city is home to over 400,000 people, but its' history in mainstream rap culture runs thin. Still, The Field's underground scene is hot, with artists like Joe Maynor, Runitup Jaybo, and others leading the modern movement.
DG on Going Viral on WorldStarHipHop, Carpinteria Upbringing, Relationship w/ His Dad, Fashion Tips
UNDRGRND Magazine | January 30th, 2023
It's time to meet DG, a Vallejo, Calif. native who grew up in beautiful Carpinteria, Calif., a small beach town frequently visited by surrounding 805 locals in the summertime. Like Carpinteria, DG himself has a charm you can't help but love. The Leo has been making music for over a decade, with a brief stint in the mainstream spotlight at age 19, when multiple music videos reached over a million views collectively on the infamous hip-hop platform WorldStarHipHop ("WSHH").
2023 | LIL SKIES SHUTS DOWN THE SANTA ANA OBSERVATORY (ft. Yung Pinch, Suigeneris, Kamrin Houser)
UNDRGRND Magazine | January 21th, 2023
Lil Skies started off 2023 by blessing SoCal with a return to the Santa Ana Observatory — a somewhat legendary venue for Skies and the team during his 2018-19 rise to fame.The 24-year-old Pennsylvania native brought out homies Yung Pinch, Suigeneris, and Kamrin Houser. We didn't get a ton of footage, but here is what we got. Enjoy - real Skies fans we gotta stay active and supporting our guy. He's still going ham for us.
Decifer on Graffiti Beef in LA, Having "818" Pride, "Sin Filled Valley" Album, Cypress Moreno Inspo
UNDRGRND Magazine | January 18th, 2023
Tonight we sit down with Decifer, a 32-year-old rapper, producer, graffiti artist and graphic designer born in Sun Valley and raised in Canoga Park, Calif. A first-time UNDRGRND cover artist, Pofsky & Andrew met Decifer back in 2020 at Ozzy Lima's tattoo shop ("Kustom Culture Tattoo") in Reseda, at a time Decifer describes as musically productive but also riddled with distractions. For the next three years, we kept our eyes on Decifer and the moves he was making in the beautiful San Fernando Valley ("The 818"), and our proud to officially have him on the cover of UNDRGRND Magazine Issue 7: "Scenes Collide: Part Two!"
Esparza Ink 805 on Tattooing Celebrities, Splitting Time In Vegas, How No Jumper's Sharp Changed His Life
UNDRGRND Magazine | January 10th, 2023
UNDRGRND Issue 7: "Scenes Collide: Part Two" welcomes the first ever tattoo artist to be featured on UNDRGRND's front cover. Ruben Esparza is a 29-year-old professional tattooist repping Ventura, Calif. as proud as anybody. The Ventura High graduate first began developing his talent for drawing and sketching as a child, a skill that later led to his full-time career in his 20s.