BEHIND THE SCENES
UNDRGRND Magazine
How Raunii Introduced us to Dominika Mirgová, ADiss, & Peso1M
Article by Michael Pofsky / Photos by Gavin Banksy
BOOTLEG KEV & ALEXCIS
UNDRGRND Magazine
Article by Andrew Mason & Michael Pofsky / Photos by Brian Ticas
King of the West Coast?
UNDRGRND Magazine
RJMrLA has the city’s approval—and the master plan—to wear the crown.
Article by Andrew Mason & Michael Pofsky / Photos by Inmar Bonilla
ISSUE 10 RELEASE NIGHT RECAP!
UNDRGRND Magazine | April 26th, 2024
UNDRGRND Magazine Issue 10 OUT NOW! Visit undrgrndmag.com to cop a hard copy or check out the PDF version FOR FREE!
TAP IN WITH: Auzi Taylor (The 818 | ISSUE 10)
UNDRGRND Magazine | April 12th, 2024
Born in Yuba City, CA, Auzi Taylor (born “Austin Taylor Andes”) brings a unique melodic energy to the UNDRGRND Issue 10 cast. Auzi has been making music since his early childhood, inspired by a blend of artists like Stevie Nicks, Travis Barker, Andre 3000, and Morgan Wallen. He discovered early on his talent for playing drums, leading him to travel and tour with a band in his late teens (his band even once headlined the House of Blues San Diego).
KALAN.FRFR x 310BABII x POFSKY — VENTURA MUSIC HALL (dir. Motionless Creations)
UNDRGRND Magazine | April 10th, 2024
On March 21, 2024, Kalan.FrFr's "TwoFr University Tour" made its stop at the Ventura Music Hall, likely the fastest growing events venue in The 805. The 500+ capacity venue was a great host to a great night, featuring Compton's Kalan.FrFr, the IE's 310babii, and The 805's (& UNDRGRND's own) Pofsky.
TAP IN WITH: Lul AB (#Tucson | ISSUE 10)
UNDRGRND Magazine | April 5th, 2024
Lul AB (pron “Little A.B.”) is our first ever cover artist representing Tucson, Arizona! The graduate of Palo Verde High Magnet School has been making music for nearly five years, inspired by the sounds of Kidd Zeeno, Bad Bunny, Anuel AA, Lil Wayne, and Peso Pluma. Lul AB covers Issue 10 of UNDRGRND Magazine fresh off the release of his debut project, Proceed With Caution, which hit streaming markets in late 2023.
TAP IN WITH: YZ Choppa (Santa Barbara | ISSUE 10)
UNDRGRND Magazine | April 3rd, 2024
YZ Choppa is a familiar face to the UNDRGRND Universe. First making his appearance inside Issue 9: “Fourth Quarter,” YZ has assimilated quickly into our underground hip-hop scene. He’s a natural networker and has an image and sound that other artists are drawn to. A Santa Barbara local, YZ has made himself visible within the community of other UNDRGRND favs out in SB — DG, Kilo Tae, amongst others.
TAP IN WITH: Ethan Ferrari & Andrew Nikolas (Las Vegas / Detroit | ISSUE 10)
UNDRGRND Magazine | March 26th, 2024
Born in Detroit but living in Las Vegas, Ethan Ferrari (@notethanferrari) is a high energy rapper who puts on heavy for both cities. Taking inspiration from the range of Kanye, Big L, Frank Sinatra, Beastie Boys, and Eminem, Ethan started rapping in 2018 while attending Coronado High School in Henderson, NV. He’s released one full-length project to date — “A Lesson In Funkadelics” — an 11-track album that hit streaming markets in January 2023.
TAP IN WITH: D Summers (Detroit | ISSUE 10)
UNDRGRND Magazine | March 26th, 2024
It makes sense that Issue 10 cover artist D Summers was born on the 4th of July. Aside from working as a Aircraft Fuel Systems specialist with the Air Force, the Cancer was born in Ohio, raised in and reps Detroit, studied in Arizona (“Forks Up!”), and now lives in Fresno. It’s safe to say D Summers has touched more corners and cultures of the United States than most do at this point in their career.
TAP IN WITH: Dru Lira (Monrovia | ISSUE 10)
UNDRGRND Magazine | March 21th, 2024
Heavily inspired by the sounds and styles of Kanye West, The Neptunes, and Hit-Boy, Dru Lira is one of the youngest new talents out of the Monrovia / SanGabrielValley region. Born Andrew Lira, the Libra has been making music since early high school, most recently dropping “Like That,” a 2023 single produced by Danny Mejia and Dru himself.
TAP IN WITH: Maliek Miller (Huntington Beach | ISSUE 10)
UNDRGRND Magazine | March 19th, 2024
Maliek Miller (Huntington Beach, CA ) is a 26-year-old artist with a broad range of creative talents. The Leo was born in #Colorado, but moved to Southern California early on, where he graduated high school and eventually LA Film School. Maliek mixes rap with deep lyrical melodies, often promoting spirituality and mental health in his lyrics.
ANNOUNCING UNDRGRND MAGAZINE ISSUE 10 + MEDIA DAY BTS!
UNDRGRND Magazine | March 15th, 2024
Issue 10 Main Cover — digital & hard copies available 4/20 weekend!
AlexcisWroteIt on Arizona Upbringing, Signing to Bootleg Kev, New Album (feat. Xiris & TKRUNITUP)
UNDRGRND Magazine | March 10th, 2024
Andrew of UNDRGRND jugs some claws and catches up with Alexis (aka "AlexcisWroteIt"), a melodic rapper/singer out of Arizona who recently signed to media mogul Bootleg Kev's record label, Ready Set The Label. Big shoutout to Kev for letting us use the space, and to TKRUNITUP & Xiris for hopping on the pod to give some insight to the inner workings of Alexcis' team.
Bootleg Kev on Building a Media Empire, WhatUpDough Pizza, Bootlegging Albums, Best New Rap Talent
UNDRGRND Magazine | March 9th, 2024
UNDRGRND Magazine pulls up on media/interview legend Bootleg Kev and his team at the Bootleg Kev Podcast studio! Fresh off his official BLKP Freestyle, UNDRGRND's own Pofsky sits down with Kev to discuss Kev's Arizona come-up, building relationships with artists, opening new businesses, and much more.
#RJMrLA on The B*tch Tape, Where He Ranks in LA Rap, OMMIO Label Updates, Reads Old Tweets & MORE
UNDRGRND Magazine | Feb 28th, 2024
The King of the West Coast himself stops by the UNDRGRND Studio following the release of his new Feb 2024 project, The B*tch Tape (with Andrew & Pofsky).
'HIP-HOP TIL INFINITY' LA RAP MUSEUM TOUR (OUR MAG IS FEATURED!)
UNDRGRND Magazine | Jan 31st, 2024
Pofsky & Andrew of UNDRGRND Magazines take you on a chill 3-minute walking tour of the all-new Hip-Hop Til Infinity rap exhibit! The state of the art museum experience — located on Sunset Blvd in the old Amoeba Records shop — takes guests through the ups, downs, twists and turns of hip-hop's first 50 years of history.
IN THEIR OWN WORDS: DEEP$IDE
UNDRGRND Magazine | Jan 25th, 2024
"I create music to preserve and carry on the legacy of my friend who isn’t here to chase our dreams. When I was 18, I did my first show at a rundown bar in my hometown of San Angelo, Texas. Although it wasn’t a huge show, that night truly changed my life. Performing that night made me realize that I could inspire positive change in the people and community around me — all through just my music.
North Bay to The 818: Xim Lahren
UNDRGRND Magazine | by Andrew Mason | Jan 17th, 2024
Straight outta Vallejo, California comes one of my favorite new artists Pofsky & I came across in 2023. I first met 21-year-old Xim Lahren (pronounced "Zim") at the Pofsky & KaceyFamily Stuck In Drive album release event in November. Pofsky had met him a few weeks prior at some juice bar somewhere in the Valley.
Meet: Santa Barbara's YZ Choppa
UNDRGRND Magazine | by Michael Pofsky & Andrew Mason | Jan 14th, 2024
Since beginning UNDRGRND Magazine in 2019, we’ve come across our fair share of Santa Barbara rappers on the rise. The most popular is definitely SadBoy Loko, while former cover artists like Kilo Tae, DG, and Chris the Thr!llest also proudly rep Santa Barbara County.
How Jefe Turned Lustt Models Into the Most Booked Agency in Rap
UNDRGRND Magazine | by Michael Pofsky & Andrew Mason | Jan 10th, 2024
We are excited to introduce you to Lustt Models, the hottest modeling agency located all around the country. The agency, stationed in major US cities like Los Angeles, Miami, New York, and Atlanta, was founded by Atlanta-native, Jefe, and has casted over 50,000 music videos to date.
LA Icons: Storm DeBarge
UNDRGRND Magazine | by Aspyn Sewell | Jan 4th, 2024
Over the past decade, Storm DeBarge has built her reputation as one of the best in the cut-throat dance industry. The LA native assisted in choreographing key sections of the iconic Super Bowl LVI Halftime Show at So-Fi Stadium, an event featuring hip-hop legends like 50 Cent, Eminem, Snoop Dogg, Kendrick Lamar, and Dr. Dre. Storm has danced the runway at New York Fashion week, conquered the BET Awards, and has recently collabed on ad campaigns with Nike, Frito-Lay, Flamin’ Hot, and other major brands.
Trouble Kidd: The Flaws & Imperfections of The 805's Most Misunderstood Antihero
UNDRGRND Magazine | by Andrew Mason | Jan 1st, 2024
‘The 805’ will always be Los Angeles’ “little brother” when it comes to the music space. In Ventura County, the 805’s most southern region and original home to UNDRGRND Magazine, artists like SuperDuperKYLE (Ventura) and Anderson .Paak (Oxnard) have inspired new waves of up and coming artists to make music for the first time.
The Generational Talent of “The Hit Family”
UNDRGRND Magazine | by Patu Ong | Dec 21th, 2023
Those who know hip-hop production, know Hit-Boy. The 12-time Grammy nominated and three time winning producer who’s worked with icons like Kanye West, Jay-Z, Beyoncé, Snoop Dogg, Drake, and Kendrick Lamar, to name a few. He’s currently executing a historic album run with rap legend Nas, and released two volumes of his solo album series, Surf or Drown, in 2023.
Rucci Signs Sai Baby As First Artist on DawgyBone Records
UNDRGRND Magazine | by Michael Pofsky & Andrew Mason | Dec 14th, 2023
Inglewood rapper Rucci has officially launched his own record label, DawgyBone Records. Debuting the label as his first signee is “Sai Baby,” the female and fellow Inglewood native behind tracks like “Sadie Flo” (2022) and “Beat A Bitch Up” (2023).