Esparza Ink 805 on Tattooing Celebrities, Splitting Time In Vegas, How No Jumper's Sharp Changed His Life
UNDRGRND Magazine | January 10th, 2023
UNDRGRND Issue 7: "Scenes Collide: Part Two" welcomes the first ever tattoo artist to be featured on UNDRGRND's front cover. Ruben Esparza is a 29-year-old professional tattooist repping Ventura, Calif. as proud as anybody. The Ventura High graduate first began developing his talent for drawing and sketching as a child, a skill that later led to his full-time career in his 20s.
OHNO talks Def Jam Updates, Putting On For Mexican Artists, Face Tats, Oxnard, Multiple Streams of Money
UNDRGRND Magazine | December 28th, 2022
Today we link up OHNO, a 26-year-old out of the Los Angeles/Orange County area. OHNO has been gaining momentum amongst bilingual audiences for over half a decade, and signed to Def Jam Recordings in 2021. Upon penning in his deal, OHNO became the first artist of Mexican descent to sign with the mega-label, home also to the likes of Justin Bieber, Pusha T, Big Sean, Rihanna, and more. Shoutout OHNO — it's an honor to have him as one of our five Exclusive Covers for UNDRGRND Issue 7: “Scenes Collide: Part Two”.
S4G Lotto talks Who's King of Atlanta Hip-Hop, "The Honest Truth", Acting & Modeling, "S4G" Meaning
UNDRGRND Magazine | December 21th, 2022
S4G Lotto is a rising hip-hop talent out of Barnesville, Georgia. Now in his late 20s, Lotto moved from his southside Atlanta hometown to Los Angeles around the start of the pandemic. The Taurus is relatively new to releasing music himself, as he dropped his debut single—“The Honest Truth”— in late September 2022. The single hit markets alongside a dope music video, which has racked up nearly 8k views so far on YouTube.
Strange Case talks Crazy Isla Vista Shows, Expanding The Band to 5 Members, 805 Rock Scene
UNDRGRND Magazine | December 19th, 2022
Today we sit down for a "Vlad-style" interview with Strange Case! The 5-man group all grew up in the Southern Californian area, with key members from Newbury Park, California. Led by core front runners Mikey Netka & Zane Vandevort, this “Surf n Turf” style band captures the modern beach-pop sound as good as anyone on the coast.
Gyrvin on Managing YG Dreamz & Playdeville, Promo Strategies for Rappers, Throwing a HUGE Festival
UNDRGRND Magazine | December 14th, 2022
Gyrvin is just a couple years into artist management, and right now it's clear that his obsession with hip-hop and loyalty to his artists are his strongest two assets. Tonight, Gyrvin and I sit down for his first ever on-camera interview, and discuss his thoughts on how artists can improve their promo game, & his ultimate dream of throwing a large scale hip-hop festival that can compete with Rolling Loud.
Cozz talks Being the Youngest on Dreamville, Performing in Africa, DJ Drama Tape, New EP Details!
UNDRGRND Magazine | December 10th, 2022
Hailing out of Los Angeles, Cozz is the only Angeleno signed to the multi-Grammy-nominated and highly-esteemed Dreamville Records. He is the label's youngest artist, despite inking with the Dreamville team all the way back in 2014. Known for his maturity & "real sh*t" lyricism, Cozz has been an impact player in the music game for nearly a decade, and has dropped music with the likes of J. Cole, Kendrick Lamar, & JID.
YG Dreamz talks Victorville Hip-Hop Scene, Prioritizing YouTube over IG, Playdeville, "King Ryan"
UNDRGRND Magazine | December 5th, 2022
YG Dreamz is one of the fastest growing rappers out of The High Desert of California. Reppin' Victorville (or "The V"), YG Dreamz starting dropping music just two years ago, first introduced to the scene through fellow Victorville rapper, Playdeville. The two are currently managed by Gyrvin Garcia, who accompanies YG Dreamz on our Issue 7: "Scenes Collide: Part 2" cover.
Garren Working With Hit-Boy, Nas, & Nipsey, 3 Grammy Noms, Raising His Daughter, Upcoming Album
UNDRGRND Magazine | December 4th, 2022
In Andrew & Pofsky's FIRST EVER collaboration-interview, they have the pleasure of sitting down with multi-platinum composer & songwriter, Garren. The Compton, California-native has been making music for over 20 years, and is recognized as one of the more talented raw vocalists in the music game right now.
Aaron California Talks Being 4 Years Sober, Dropping a Single Every Month, OG 805 Rap Scene Stories
UNDRGRND Magazine | November 30th, 2022
Issue 7's only Central Coast representative, Aaron California is a year-old rapper, tech support rep, and proud father of one out of Los Osos, California. Aaron has been writing & recording music for almost 20 years, and has plenty of vintage stories about the Northern 805 hip-hop scene to prove it. Aaron has an unusual (yet logical) approach to releasing new tracks — he drops one single on the first of every month, a feat he has successfully followed through on for almost two years straight.
Artist 2 Artist: Azjah on "Missed Calls, Vol. 2", Headlining The Echo, 1500 or Nothin, (w/ Pofsky)
UNDRGRND Magazine | November 27th, 2022
On this sophomore episode of “Artist 2 Artist”, Pofsky sits down with Azjah to grab an inside look on her upcoming “Missed Calls, Vol. 2”, talk live performance “horror stories”, and finding a balance between her “LA sound” & her “non-LA sound”.
Ruggo talks growing up in The Valley, running Swift Records with his dad, Airplane James on “LINUS”
UNDRGRND Magazine | November 24th, 2022
Ruggo is a 20-year-old artist putting on for Sylmar, California. A graduate of Granada Hills High School, Ruggo has been making music since early childhood, where he has memories of playing drums in his local Church band. Fast-forward to 2022, and Ruggo’s collaborated with some of Los Angeles’ hottest rising stars (*cough Airplane James cough*), runs a music label with his pops, and has more confidence than most his age.
Artist 2 Artist: West End Taz talks Jersey upbringing, BigKayBeezy, "Heartbreak Estate" (w/ Pofsky)
UNDRGRND Magazine | November 20th, 2022
West End Taz is a 27-year-old artist reppin’ the great state of New Jersey. We caught Taz during his first ever stop in Los Angeles, where he sat down with UNDRGRND's Pofsky for Episode 1 of "Artist 2 Artist".
COMING SOON! ISSUE 7: "SCENES COLLIDE: PART 2"
UNDRGRND Magazine | November 18th, 2022
We are proud to announce the lineup for our upcoming UNDRGRND Magazine Issue 7: "Scenes Collide: Part 2" coming February 2023.
MILK ROOM VLOG DAY 3 (Woodland Hills feat. Ruggo, DG, Decifer, + MORE!)
UNDRGRND Magazine | October 31st, 2022
In this episode, we conclude our Milk Room Tour in the most underrated part of SoCal — The Valley. Check out the day's action as we teamed up with some new UNDRGRND artists, like The 818's very own Ruggo & Decifer, as well as Ventura up-and-comer, DG.
MILK ROOM VLOG DAY 2 (Ventura feat. Kado Khalil, Luey, L.I.R.A., Ms.RestrictedKj + MORE!)
UNDRGRND Magazine | October 24th, 2022
In this episode, we continue to our second Milk Room shop of the tour, located in the heart of beachside Downtown Ventura. We met up with some true South 805 hip-hop notables, such as Ventura's Kado Khalil & Riiicobandz, and Oxnard's Rafik & L.I.R.A. We even welcomed some new artists — Bobby Divine & OG Tee — to the UNDRGRND stage for the very first time.
MILK ROOM VLOG DAY 1 (San Luis Obispo feat. Niko Cochise, BOBBYBEENFRESH, FG ThrillA + MORE!)
UNDRGRND Magazine | October 22nd, 2022
UNDRGRND Magazines are in a store near year! Our hard copy mags are now officially available in all three Milk Room locations (San Luis Obispo, Ventura & Woodland Hills). To celebrate making the shelves, we hit all three stores in ONE WEEKEND, and brought some of your favorite UNDRGRND artists with us.
Don't cry over spilled milk...
UNDRGRND Magazine | October 10th, 2022
UNDRGRND Magazines are coming to a store near year! Our hard copy mags are now officially available in all three Milk Room locations (San Luis Obispo, Ventura & Woodland Hills). To celebrate making the shelves, we're hitting all three stores THIS WEEKEND, and bringing some of your favorite UNDRGRND artists with us. Big shoutout to the Milk Room & all artists involved!
DJ INFERNO SHEDS LIGHT ON UP-AND-COMING RAPPERS WITH NEW ALBUM NO GUARANTEES
UNDRGRND Magazine | October 7th, 2022
Last month, Los Angeles’ artist DJ Inferno dropped his debut album, No Guarantees. The project held 10 tracks, each showcasing Inferno’s potential as a major player in the West Coast hip-hop scene.
AzChike x UNDRGRND Magazine MEET N' GREET | Mini Recap
UNDRGRND Magazine | September 16th, 2022
In promotion of our newest magazine drop—Issue 6: "Los Angeles"—we held a Tuesday afternoon Meet n' Greet with South Central rapper AzChike. The event took place on August 2nd, 2022 at Melrose Ave's Bottom Bunk LA shoe store. The day gave fans the chance to meet and take flicks with Chike, and get an exclusive first look at the magazine.
MYGUYMARS PUT ON A SHOW AT THE MINT LA
UNDRGRND Magazine | September 6th, 2022
The multi-Grammy Award-winning LA producer & artist put on A SHOW last month at the legendary @themintla on W Pico Blvd. The night also showcased some impressive up-and-comers like @kateel, @officialtake45, & @pmoshowtime.
WE SENT RUNNERZ LA FEST (WALLIE THE SENSEI, BIG $WIFT, ROSECRANS VIC, JAKARTA $LIM + MORE!)
UNDRGRND Magazine | August 30th, 2022
Gavin, Andrew, Pofsky, and the UNDRGRND Magazine crew hit RunnerzLA Fest, a hip-hop festival held on Saturday, July 2nd, 2022 with headliners Wallie the Sensei, Jakarta $lim, Big $swift, and GoGetta.Kb. The all-day event featured a variety of other artists, such as Pofsky & Elijah Banx, and some start-up vendors like Numb Rumb (shout out Tai) and Dirty Wormss (shout out David). Shoutout G & Johnny for putting this together. The day was hot but the vibes were doper, and we were able to chop it up with some of the festival's most notable attendees. Enjoy y'all.
Pofsky & Louie Ji - "LIGHT IT UP" (feat. Derek King & Kyle Banks)
UNDRGRND Magazine | August 18th, 2022
UNDRGRND co-founder Pofsky just dropped his most hyped single of his career! The Newbury Park rapper teamed up with Grammy-nominated Los Angeles producer Louie Ji the Wizard, best known for his work with Rae Sremmurd, Kendrick Lamar, Cozz, and Migos. For features, Pofsky called on Santa Monica-born rapper Kyle Banks, and added Bay Area R&B top-dog Derek King for the hook. Watch the official music video (directed by Gavin Banksy) right now!
"Air Force Ones" - LONGHAUL (feat. James Kaye, Kody Balboa & Wynn)
UNDRGRND Magazine | July 27th, 2022 | LONGHAUL
"Air Force Ones" by LONGHAUL (feat. James Kaye, Kody Balboa & Wynn). Distributed by Sparta/Money Corp. A&R assistance by UNDRGRND. LONGHAUL is a music group originating in the Central Coast of California. Founded by members Wynn and James Kaye, the group now welcomes core members Kody Balboa (artist) and Sean Ross (producer). LONGHAUL has set its new home in Los Angeles, and are continuing to build their reputation as some of the most valuable songwriters in the market. Thank you to LONGHAUL for letting UNDRGRND debut their newest music video for "Air Force Ones"!
Fresno's EveryWhere Hits Shaver Lake For "Conversations" Music Video
UNDRGRND Magazine | August 30th, 2022
Fresno, California rapper, "EveryWhere," released his newest visual for "Conversations" earlier this month. Directed and edited by RoseLeeo, the new music video is the first to accompany EveryWhere's July 2022 album, The Second Coming. A track focusing on the theme of isolation, the crew shot the majority of the film in the forests of Shaver Lake, a secluded forest-area on the outskirts of Fresno County.
UNDRGRND Magazine | August 27th, 2022
On Aug. 4th, 2022, 805-rapper "Pofsky" dropped his newest single, "Light It Up" (feat. Kyle Banks & Derek King). The new song came the same day as the official release of UNDRGRND Magazine Issue 6: "Los Angeles". The following week, Pofsky lined up some fire interviews for us to promote our new drops.
Hitting radio stations to promote my new single
UNDRGRND Magazine | August 15th, 2022
Official UNDRGRND Magazine Issue 6: "Los Angeles" Recap! Video filmed & edited by the goat @motionless_creations.
WE GOT LIT AT LOS GLOBOS
UNDRGRND Magazine | August 12th, 2022
The 34-year-old hip hop artist currently resides in Pomona, CA. After being influenced by “The Dope Spot” — a local showcase of artists, comedians, and creatives alike — Jonnie found the passion within himself to create music and help put others on a path to success.
MEET JONNIE BARS
They Really Thought YBN Nahmir Fell Off...
UNDRGRND Magazine | July 23rd, 2022
Birmingham, Alabama rap star YBN Nahmir made a surprise pop-out appearance at Los Globos in Los Angeles on Thursday night. Nahmir played "Bounce Out With That", one of his breakout singles from 2018 that still stands as a fan-favorite from the legendary "YBN: The Mixtape".
UNDRGRND Magazine | July 9th, 2022
South Central Los Angeles hip-hop phenom AzChike came through to The 805's Ventura Beach Club on Saturday, July 9th! This was UNDRGRND Magazine's first time putting on a show with AzChike, and our first time hosting an event at the Ventura Beach Club—shout out JoJo & Diego. To organize the event, UNDRGRND teamed up with local 805-music scene notables DJ Atre, Devin Smith, & DJ Honey. The night featured performances from AzChike, Central Coast rapper James Kaye, as well as UNDRGRND co-owner Pofsky.
AzChike @ Ventura Beach Club Official Recap JULY 9th (shot x Motionless Creations)
UNDRGRND Magazine | June 17th, 2022
The UNDRGRND magazine "Pop Out" team sent the Zenor Sushi "One Year Anniversary" celebration. Zenor Sushi is located in Granada Hills, California, and headed by outgoing owner, Raider. Andrew chopped it up with Raider himself to talk why he opened a sushi spot in the first place, what's next for Zenor, and if we're ever getting a Zenor Sushi x Trash Bag Boys collab. Congrats to Raider and the whole Zenor team!
BEST SUSHI IN THE VALLEY!?
UNDRGRND Magazine | June 11th, 2022
On March 25th, 2022 we officially dropped "UNDRGRND: The Album" featuring a stacked roster of artists from our first three Issues of UNDRGRND Magazine. The show was held in Oxnard's famous CHINALAND lounge, and had about 120 people in attendance. The album was literally a two-year-long process, with production officially beginning in July 2020. And of course we had UNDRGRND's official DJ, the great DJ Atre, with us holding the night down. Thank you everyone who came out to the event to support! All footage filmed by @luizzy_g for @undrgrndmagazine.
UNDRGRND: THE ALBUM" SHOW VLOG
LIL DUECE X FOREVER PRESSURED RELEASE PARTY!
UNDRGRND Magazine | June 8th, 2022
UNDRGRND Magazine's "Pop Out Gang" took a field trip to Lil Duece's "FOREVER PRESSURED" album listening party on May 19th, 2022 in Los Angeles' Arts District. The Inglewood, Calif. rapper officially dropped the 13-track project (featuring RJMrLA and Jerry West) on May 31st, his first album release since last summer.
Shed Studios in Thousand Oaks EXCLUSIVE Mini-Tour (feat. Frankiii & random sam)
UNDRGRND Magazine | June 4th, 2022
Welcome to Shed Studios — the dopest new recording studio in Thousand Oaks. The studio was literally built from the ground up by @tjjclarkk @prodfrankiii @maxperps @milesmalmquist and is set to OFFICIALLY open soon this summer. Andrew from UNDRGRND joined Portland, OR to Los Angeles artist/model Sam Dearborn & Issue 2 producer/rapper Frankiii for a Saturday session and a sneak preview of the new spot.
We crashed Rucci's album release party! (w Lotto Rocket, Wallie the Sensei, Kalan.FrFr = MORE!)
UNDRGRND Magazine | May 30th, 2022
Rucci and his team held a free listening event on Melrose Ave in late May to celebrate his new drop "El Perro 2". UNDRGRND's "Pop Out" Team pulled up to the party, which was intimate and "network friendly", wrapped up by about 10pm, and had some of the spiciest chicken sandwiches Luizzy G has ever faced (IFKYK lol). An overall dope vibe, and a great way to celebrate an album of this stature. Congrats to Rucci and the whole Mackk&Co family!
The Miles Newby Interview (moving from NY to LA, Brooklyn/Miami influence, graphic design)
UNDRGRND Magazine | May 23th, 2022
Miles Newby is fresh to the Los Angeles music scene—the Long Island, NY native moved to So-Cal in early 2022 to further his music network. Aside from dropping tracks, Newby is also a talented graphic designer (check out his website www.iammilesnewby.com), with impressive self-created cover arts, paintings, and clothing/merch.
POV: You’ve arrived at the FIRST EVER NO JUMPER LIVE SHOW (Adam22, AD, House Phone, Sharp + MORE!)
UNDRGRND Magazine | May 5th, 2022
I had the pleasure of attending No Jumper’s in-person show this past Monday. I tried to capture footage that would hopefully provide as much detail/BTS insight about the organization & structure of the event, as I know there was no online live stream provided. The show was rowdy as h*ll , sold out (500+ tickets), and interestingly interactive between the cast and the audience. Lit fans had the chance to hop on the mic and ask a question (the questions were ridiculous), members of the NJ team came into the crowd before and after the show to meet people, and the vibes were overall fire.
Bossmann's UNCUT Photoshoot Day Interview (w/ Kado Khalil)
UNDRGRND Magazine | May 5th, 2022
Issue 6: "Los Angeles" cover artist Bossman sits down with UNDRGRND's Kado Khalil for a quick Photoshoot Day catchup. The Inglewood, Calif. rapper is a proud member of the Mack & Co. management team, and is also the owner of Triple Platinum Clothing. Bossman has recently dropped collabs with LA rap stars Rucci, AzChike, G Perico, BravoTheBagChaser, and more, and is fresh off the drop of his newest project "Discussion's" (Feb. 2022).
UNDRGRND Magazine | April 20, 2022
Salzer’s Records is a legendary 805 landmark located off the 101 in Ventura, Calif. I heard that up-and-coming Oxnard-based hip-hop group “Los Vigilantes” new self-titled album was going to be available for purchase at Salzer’s on 4/20, so I sent it out to Ventura to visit the record shop for the first time. Shoutout to Oxnard rapper Bobby Divine for pulling up and being part of the vlog as well.
Vlog | HITTING SALZER’S RECORDS TO COP THE NEW LOS VIGILANTES TAPE (with Bobby Divine)
UNDRGRND Magazine | April 18, 2022
RnB & rap artist Alex Martin sits down with UNDRGRND's Pofsky at 408 Studios in Los Angeles. Alex Martin has been on the UNDRGRND radar since October 2021, after moving to LA for the first time right before the pandemic. In this half-year, the new artist has been spun at popular clubs in Texas, performed at a couple UNDRGRND events, and released his newest single, "Honey," produced by C DeVon. Here, the two talk about Martin's early days freestyling as a youth in Chicago, his mix of influences from Usher to Talib Kweli, and his upcoming schedule of releases for this summer.
The Alex Martin Interview
AzChike on UNDRGRND solo cover, ppcocaine hook for "Chike Different", being label twins w/ 1TakeJay
UNDRGRND Magazine | April 10, 2022
South Central's very own AzChike sits down with Andrew of UNDRGRND in the midst of his newest album drop "Chike Different." The two discuss Chike's interesting connection to budding artist ppcocaine, why Ventura's KYLE ended up off the new project after being listed on the original tracklist, Chike's honest self-criticism on the new project's roll-out + MORE.
UNDRGRND Magazine | Mar 24, 2022
Andrew talks to UNDRGRND co-owner & rapper Pofsky about the importance of the project in terms of building the UNDRGRND team as a cohesive unit.
Inside "UNDRGRND: The Album" with Pofsky
Ride4Blackk's UNCUT Photoshoot Day Interview w/ Deo Cane (Roll The Dice Apparel, Mackk&Co + MORE)
UNDRGRND Magazine | Mar 14, 2022
Inglewood, Calif. rapper Ride4Blackk steps aside from the UNDRGRND Issue 6 photoshoot to catch up with Deo Cane (Issue 1, Newbury Park). Blackk breaks down his relationship with Los Angeles-based management team Mack & Company, running his own clothing line "Roll The Dice," and separating himself from others in the cluttered LA hip-hop scene.
UNDRGRND Magazine | Mar 11, 2022
Andrew catches up with Issue 1: "The 805" cover artists Belle & Kado about the UNDRGRND family and personal goals for the project.
Inside "UNDRGRND: The Album" with Kado & Belle
Tuesdayys pulls up to "G-SKY'S CLOSET" (GOYARD BAG, FREEBANDZ LONG SLEEVE, MEETING FUTURE ON FAIRFAX)
UNDRGRND Magazine | Mar 9, 2022
Born in New Jersey but raised in California, Tuesdayys found fashion influence in the minimalist look perfected by Kanye West. Today, Sean takes him through some of @shopgsky's newer pieces while the two share stories on meeting Future together at a Pink Dolphin on Fairfax, the necessity of streetwear in the fashion world, and what jewelry colors are in right now.
Inside "UNDRGRND: The Album" with Jacari
UNDRGRND Magazine | Mar 2, 2022
The compilation UNDRGRND Album is set to drop on March 25th. Enjoy a Behind the Scenes look at the main session for "UNDRGRND: The Album" held on July 11th, 2020 at Hawthorne, Calif.'s Red Room Studios. We also sit down with Oxnard-based and Issue 1: "The 805" cover artist, Jacari ("Rafik"), to get his thoughts on this melody-heavy project.
RiiicoBandz checks out "G-SKY'S CLOSET" (LOUIS x SUPREME BAG, VINTAGE G-UNIT, RIICO'S FIRST GRILLS)
UNDRGRND Magazine | Feb 27, 2022
An East Coast native who moved to Ventura in high school, RiiicoBandz grew up idolizing the fashion sense of Wale. Today he meets up with Sean and checks out a vintage G-Unit Tee, some designer bags, and more.
Elijah Banx UNCUT Photoshoot Day Interview (signing to Big Boy, "Mr. Banx" album, "staying patient")
UNDRGRND Magazine | Feb 18, 2022
27-year-old rapper Lotto Rocket takes a break from UNDRGRND Issue 6 Photoshoot Day action to chop it up with Andrew in Downtown Los Angeles. The Hawaiian-native moved to LA when he was five years old, and is now signed to one of the quickest-rising labels in the scene: Mackk&Company. Lotto dropped his most recent solo project "777" in August 2021, and was recently featured on fellow Mackk&Co rapper Rucci's "For My Dawgz 2" album, alongside Ride4Blackk, Bossman, Mister, AzChike, and more.
UNDRGRND Magazine | Feb 18, 2022
27-year-old rapper Lotto Rocket takes a break from UNDRGRND Issue 6 Photoshoot Day action to chop it up with Andrew in Downtown Los Angeles. The Hawaiian-native moved to LA when he was five years old, and is now signed to one of the quickest-rising labels in the scene: Mackk&Company. Lotto dropped his most recent solo project "777" in August 2021, and was recently featured on fellow Mackk&Co rapper Rucci's "For My Dawgz 2" album, alongside Ride4Blackk, Bossman, Mister, AzChike, and more.
Lotto Rocket's UNCUT Photoshoot Day Interview
Pofsky checks out "G-SKY'S CLOSET" (MURAKAMI x LOUIS MONOGRAMOUFLAGE BAG, VIRGIL x IKEA COLLAB RUG!)
UNDRGRND Magazine | Feb 20, 2022
A big fan of the simple but sophisticated look, UNDRGRND co-owner and rapper Pofsky sorts through Sean's newest additions to his collection. Pofsky picks out his favorite items, and even shares some of his personal pieces that make his style unique.
UNDRGRND Magazine | Feb 15, 2022
26-year-old West LA artist Kyle Banks sits down with UNDRGRND's Pofsky at The Room Recording Studios in Canoga Park, Calif. Banks is fresh off the January 2022 release of his newest project, "Uncommon," featuring K CAMP, Bino Rideaux, BlueBucksClan, and Damar Jackson. Here, he shares stories of his rapper-origin story, playing basketball at Santa Monica High School, and evaluates the short-term success of "Uncommon" thus far. The two also reminisce on the wild experience almost missing Bank's opening set at Kalan.FrFr's San Diego "TWOFR Tour" stop due to a miscommunication with venue staff.
Kyle Banks talks "Uncommon" EP, collabing with K CAMP in Atlanta, touring with Kalan.FrFr
UNDRGRND Magazine | Feb 11, 2022
The journey begins...announcing UNDRGRND Magazine Issue 6: "Los Angeles" featuring 10 talented hip-hop artists making a name for themselves in the cut-throat LA rap scene. Full-length hard copy magazine officially drops MAY 2022!
Announcing UNDRGRND Magazine Issue 6: "Los Angeles" !!!
UNDRGRND Magazine | Feb 10, 2022
Longhaul Music Group ("LNGHL") members James Kaye, Wynn, and Kody Balboa stop by for an interview with UNDRGRND's Andrew Mason and Michael Pofsky. Started in the San Luis Obispo area in the mid-2010's, LNGHL (known as "Coast Guard" for its first two days) is a music production company know based in North Hollywood. Kaye, Wynn, and Balboa are all individual artists themselves, and have unique stories of how they "made it out" of the Central Coast and into the Los Angeles market, making a living in the music industry.
The LNGHL Interview (with James Kaye, Wynn & Kody Balboa)
Bossmann's New EP "Discussion's" Mini-Review
UNDRGRND Magazine | Feb 7, 2022
Inglewood, California rapper Bossman just dropped a 5-track EP "Discussion's". Andrew from UNDRGRND breaks down three key things he likes from the new Mackk&Co project.
UNDRGRND Magazine | Jan 31, 2022
Ventura, Calif. & UNDRGRND Issue 1"The 805's" very own Kado Khalil joins Andrew Mason for a long-awaited catch-up convo. The two reminisce on the original UNDRGRND Magazine run, talk stories from his time as a NCAA Division I quarterback (Army & Georgia Southern), and discuss what Kado has been up to over the past couple years both in and out of the music industry. The question, "does Kado still rap?" is answered by the 26-year-old himself, and we get an update into the career of fellow Ventura artist Riiicobandz, who Kado has been managing since late 2020.
Kado Khalil on Issue 1 era, missing the NCAA's NIL policy, "KollegeKado", managing Riiicobandz
UNDRGRND Magazine | Jan 21, 2022
Artist Shon Hill sits down with his old friend Pofsky from UNDRGRND for a catch up interview in Los Angeles. Hill shares stories from acting in high-profile music videos, how to successfully navigate paying for features in the industry, and the importance he places on being prepared for big moments in the hip-hop game.
Shon Hill talks acting in Blxst's "Chosen" video, recording with Joe Moses, importance of networking
LovelyOcean talks leaving her therapist job for rap, making her own cover art, representing Monrovia
UNDRGRND Magazine | Jan 17, 2022
Therapist-turned-rapper LovelyOcean joins Andrew from UNDRGRND for a sit-down interview in Los Angeles. The Monrovia, Calif. native has a master's degree in Marriage & Family Therapy, but is currently grinding on her passion for hip-hop. Aside from spitting bars, LovelyOcean makes her own impressive psychedelic cover arts and is a self-claimed Star Trek stan. Here she tells Andrew the story behind her stage name, using her background in psychology to her advantage in her personal life, and details on her newest album scheduled to drop in early 2022.
Jakarta $lim talks "Da Hawmies" project with DoKnow, admiring "punch-in" rappers, new solo tracks
UNDRGRND Magazine | Jan 17, 2022
"Born and bred" in Los Angeles, Calif., Jakarta $lim is certainly an artist on the rise who needs to be on your radar. Popping on the scene last year with a heavy role in DoKnow's "Doknow & Da Hawmies" album, Jakarta $lim made impressive progress navigating the industry in 2021. Here he sits down with UNDRGRND's Pofsky to provide an update on new music, his relationship with manager Kali Shashati, and working with the likes of Cypress Moreno, Peyote, and MORE!
UNDRGRND Magazine | Jan 17, 2022
Going hard for San Diego County, Take45 has been delivering bangers since late 2019. Born Emmanuel Guetty Louis Jr., Take45 is clearly influenced by melodic rappers like Juice WRLD and XXXTENTACION, and has a catalog packed with the impressive harmonies, nasty flows, and rangy vocal inflections to prove it. The rapper and producer ended 2021 at a high point, most notably dropping
Meet Take45: Poway, CA's high-energy hidden gem
Nova Duffy talks hustling on OnlyFans, moving to LA for poetry slams, directing his own music videos
UNDRGRND Magazine | Jan 17, 2022
Baltimore, Maryland rapper, singer, engineer, producer, and videographer Nova Duffy sits down with Andrew from UNDRGRND inside 408 Studios. The two first met at RunnerzLA during the Chris O'Bannon "O'Bannon" release event in Los Angeles in Summer 2021. This was the second time Andrew and Nova Duffy linked, so Duffy filled him in on his past experiences making a living from OnlyFans (yes, graphic content involved), learning to handle all sides of the music making process, and what we can look out for as we begin 2022. He's also an impressive poet, so check out his socials and give him a follow for some unique and touching content.
UNDRGRND Magazine | Jan 17, 2022
Today we are highlighting upcoming super star Ashley Imani. Repping her home town of Los Angeles, Calif., Imani has put in over 10,000 hours as an artist, skater and performer. She recently had a major viral breakthrough, landing a performance with Usher on his final Las Vegas residency show at the end of 2021. Additionally, the "101" artist has been featured on several major media outlets such as Complex, BET, and TheShadeRoom, and is even sponsored by Nike for her skating skills.
Meet Ashley Imani: The artist & roller skater who just went on tour with Usher
UNDRGRND Magazine | Jan 15, 2022
Eric Tucker's “Kind Of Way” is the type of record that will have you singing along to the melodies before you even realize. This is another great stepping stone for Tucker as he’s on the rise to the top after working with the likes of Snoop Dogg, Hopsin, and Mya.
Eric Tucker strikes gold on new collab "Kind of Way" with Mike Free
UNDRGRND Magazine | Jan 9, 2022
Andrew from UNDRGRND links with Jeffrey Ricklin (of Chill Cactus) & Jeffrey Kotake (developer of undrgrndmag.com) for Episode 7 of "Coffee & New Music." Rules are simple: buy coffee and listen to some new underground hip-hop bangers.
Coffee & New Music — Ep. 7 (feat. Jeffrey from Chill Cactus & Jeff from undrgrndmag.com)
Money Mind Nessa on Sacramento's hip-hop scene, signing to Rich Habits, "Pretty Pockets" alter ego
UNDRGRND Magazine | Jan 8, 2022
Sacramento rapper Money Mind Nessa stops by the UNDRGRND studio to catch up with Andrew. The two discuss the origin behind her stage name, Nessa's take on Saweetie not proudly reppin' The 916, and the benefits of NorCal artists having solid SoCal industry connections. The 18 year old recently dropped her latest track, "GREEDY" (Oct. 2021), which has amassed 6.8k streams on Spotify at the time of this interview.
DKTHEMENACE talks rapping at 17 years old, signing to Rich Habits, visually controlling his craft
UNDRGRND Magazine | Jan 2, 2022
DKTHEMENACE is a 17-year-old rapper, singer, videographer, and producer based out of Los Angeles. UNDRGRND's Pofsky had a chance to sit down with DK following the release of his Sept. 2021 track "Hold Me Down". DK talks about getting into rapping after shooting & editing music videos for other artists, how his label Rich Habits has benefitted his career, and bouncing around Los Angeles and Las Vegas as a kid.
Chad Watson talks reppin' Baldwin Hills, upcoming project "The Unimpressable", teasing RnB vibes
UNDRGRND Magazine | Jan 1, 2022
Baldwin Hill's Chad Watson sits down with Andrew from UNDRGRND at 408 Studios. Aside from being a talented rapper with a strong industry IQ, Watson also acts and models. This was our first time meeting, so he filled me in on his neighborhood of Baldwin Hills, his strategy for picking which media outlets to work with, and his big plans for the beginning of 2022.