Rucci Signs Sai Baby As First Artist on DawgyBone Records
UNDRGRND Magazine | by Michael Pofsky & Andrew Mason | Dec 14th, 2023
Inglewood rapper Rucci has officially launched his own record label, DawgyBone Records. Debuting the label as his first signee is “Sai Baby,” the female and fellow Inglewood native behind tracks like “Sadie Flo” (2022) and “Beat A Bitch Up” (2023).
2023 was no break in general for Rucci and Mackk&Co, the label and management brand tied to Rucci. The “That’s Norf” rapper himself dropped three full-length projects: Notorious, Can’t Stop, Won’t Stop!, and Say it ain’t So. Collaborations weren’t scarce for Rucdawg either, as he dropped several features including a 5-track EP with Watt’s rapper Mister, cover artist on UNDRGRND Magazine Issue 6: “Los Angeles”. The Mackk&Co family certainly continued their pace dropping consistently throughout the year. But for Rucci, signing his first artist—Sai Baby—was a “kick off” type moment for his self-started personal label, Dawgybone Records.
“Right now in the rap game, it’s a women’s game,” Rucci says. “If you look at it, all the females are going number one, and I know she has the talent to do that.”
For those who have watched Rucci closely over the last decade, it’s cool to see him step out of his own artistry and take on the role of overseeing an artist outside of Mackk&Co (note that Rucci credits Tuck and Holiday of Mackk&Co for being major contributors to Sai’s career).
Sai Baby, who Rucci tells us is his biological sister, certainly has the image, the likability, and the support to be LA’s next top female emcee. She has over 30k followers on Instagram, and is growing a steady YouTube following. As she gains popularity in the hip-hop scene, Sai admits that the attention—sometimes negative—has taken some getting used to.
“The comments, the Internet, is evil,” Sai Baby says jokingly. “[Rucci] tells me ‘that shit is normal now.’”
The duo promises 2024 will come with new music and visuals for the new signee. Rucci says while he has held off on unleashing Sai Baby full force to the world in the past, the takeover is coming.
“I’m super boogie with her, like I don’t want her to just flood, flood, flood, yet,” he says when asked about new Sai Baby drop specifics. “But she’s growing, and she’s going to keep growing everyday.”