Pofsky

UNDRGRND Issue #1 “The 805”

Pofsky is an independent artist based in the Los Angeles area. Aside from making music, the 27-year-old is the co-founder of UNDRGRND, wearing the hats of creative director, event coordinator, marketing strategist and head of UNDRGRND Records & UNDRGRND Studios. Pofsky shows clear strengths in networking, putting together effective rollouts, and creating melodic verses and hooks. Pofsky has been making music since a teenager, but in recent years has leveraged tracks with hip-hop notables AzChike, Tru Carr, DCMBR, Jakarta $lim, and Airplane James and other established acts. 

Amongst Pofsky’s highest-engaged releases is “Light It Up” feat. Derek King and Kyle Banks, produced by the Grammy-nominated Louie Ji the Wizard. The 2022 single has amassed over 1 million streams across all platforms to date, including 730,000 views and counting on the official YouTube music video. In August 2023, Pofsky was featured on AzChike’s Born To Be Important album — Pofsky’s feature on “4:30 AM (Want It)” has totaled over 250k streams on Spotify and Apple Music alone.

Pofsky has matched his impressive catalog with some big-time performances. His most noteworthy shows include opening for 310babii at The Novo DTLA (2024), Zoe Osama at The Observatory in Santa Ana (2023), Kalan.FrFr at the Ventura Music Hall (2024), and for Tru Carr & AzChike at Los Globos in Los Angeles (2023). Pofsky and Tru Carr went on to collab for one of Pofsky’s most popular 2024 singles to date, “Big Check,” produced by Dan James.

Over a decade into his career now, Pofsky has begun solidifying himself as a real professional of the Los Angeles music industry. He was recently featured on major hip-hop platforms such as The Bootleg Kev Show, LA Leakers, The Corner Store LA, and received a shoutout from Power 106’s beloved DJ Carisma. Summer 2023 brought Pofsky his first cross-country tour — he joined fellow UNDRGRND alumnus, KaceyFamily of Grover Beach, on a summer showcase with stops in Texas, Oklahoma, Ohio, and more midwestern states.  

As UNDRGRND Magazine rounds five years in business, Pofsky has been running the ship since its inception with co-founder and journalist, Andrew Mason. Pofsky has made some of the most major plays in the growing media company’s history, a testament to his relationship building talents. Pofsky has landed magazine placements and maintained connections with the likes of Hit-Boy, Big Hit, DJ Carisma, Bootleg Kev, Zaytoven, Storm DeBarge, Cookies, Coke Studios, Ventura Music Hall, and other notable figures, brands, and venues.

Additionally, Pofsky stays busy managing up-and-coming artists. He currently helps develop Oxnard, Calif. producer Preach It 2 Em’ Chris!, and Moorpark, Calif. singer/songwriter, Hana Tabbara. 

“Building your fan base is the most difficult part of [being an up-and-coming rapper], among anything else. It takes a tremendous amount of next-level energy. It has to be a whole different type of mentality and work ethic...most people you see don’t have it.”